To celebrate the Extreme E Season 2 E-Prix races held in the desert of Diriyah (KSA), I was briefed to create short social assets for the pre-event teaser campaign. These assets utilized available footage from the pre-race events, Extreme E’s visual language, NEOM’s visual language, and a trendy audio track on Instagram to boost reach. The asset was cross-shared by both Extreme E and their partner NEOM.
Credits:
Editing/Animation:
Mohammad Awwad
Graphic Design:
Mohammad Younes
Creative Director:
Maya Khorchid
Project Manager:
Asmaa Daboul
Agency:
MediaMonks
