To celebrate the Formula E Championship 2022 race in Riyadh, I was briefed to create several short social assets for the pre-event teaser phase and social campaign, highlighting the participation of the Mercedes-EQ Formula E team, which is also one of NEOM’s partner teams.
These assets were cross-shared by both Mercedes-EQ Formula E and their partner NEOM across social media. Additionally, the participating drivers shared the assets on their own social accounts.
Credits:
Editing/Animation:
Mohammad Awwad
Graphic Design:
Mohammad Younes
Creative Director:
Maya Khorchid
Project Manager:
Asmaa Daboul
Agency:
MediaMonks
