Since 2022, McLaren has been in a strategic partnership with NEOM, participating in the London E-Prix races with the world’s first generative AI-designed vehicle, created in collaboration with NEOM. To cover the event and highlight this remarkable partnership, a series of reels were produced for Instagram and TikTok, which were cross-shared by both McLaren and their strategic partner, NEOM.
Credits:
Editing/Animation:
Mohammad Awwad
Graphic Design:
Mohammad Younes
Creative Director:
Maya Khorchid
Project Manager:
Asmaa Daboul
Agency:
MediaMonks